Ef You DSW!!

For a few years now, DSW has had commercials featuring stylish women breezing through their cities looking fantastic and being stopped by someone who says “Where’d you get those shoes.” And then this fashion icon answers, “DSW.”

And now, Sears has rehashed this strategy. Again, said woman is moving through her life — at work, being seated at a restauant, boarding a plane, when someone asks where she got something. She answers, somewhat sheepishly, “Sears.” (You should be sheepish, what did you do, go back to 1864 and order from their catalog?)

I’m calling bullshit on this. Just like it’s not okay to have dripping wet hair on the subway, it is not okay to ask strangers where they bought something.

Here’s why:

  • It can be judgemental — the Sears woman feared judgement so that was well played, Sears. The other judgement is when you answer and people respond that said store or said item is too expensive and proceed to try to make you feel like a fool. They might even say something ridiculous like, there’s no difference between the designer stuff and what they find at the dollar store (if you really don’t see a difference, then you’re shopping in the right place, hon). And although this is acceptable hazing, the turnabout is not true. What if you told me you shop at TJ Maxx and I told you their stuff is so cheap I’m surprised it doesn’t go up in flames on a hot summer day? Or, what if I said Old Navy is called old because even their new clothes only have one wear left in them? I would be considered just plain evil. And rightly so. It’s okay to call someone on perceived extravagance. Just not someone’s tendency to buy cheap, shakeadag (made up word) clothes as my Aunt Daisy used to call them.
  • It can be presumptuous. Yesterday, I’m rocking a pretty fabulous new red lipstick that I discovered (and then later, unknowingly, my sister gifted it to me at Christmas which tells you it’s fire!) I appreciate compliments. Don’t we all? Saying, “Great color!” as you breeze by is totally acceptable. Stopping me and asking me, “What is that, MAC?” So not acceptable. Why do you assume it’s MAC? I know that brown girls flock to the MAC counter like minimally dressed teenaged girls flock to Lady Gaga concerts. But we can wear more than MAC, thank you very much! I was loyal to Diva, but that was back in 1998. Yet still, people are always trying to put me in MAC! No lie, no lieeeeee. I’ve even been at the Laura Mercier counter and when I asked for a product, the associate clarified whether I wanted it from MAC which was located clear across the store.
  • Find your own amazing — Why should I do all the work for you? Just like Drake said about Kobe’s wife, “You wasn’t with me when we was shootin’ in the gym.”  Put in the work. I’ve gone outlet shopping numerous times and when I arrive at the checkout with my find, the sales girls gather around the counter and ask where I found it. They are the ones putting the items in the bins! If they managed to overlook a pink satin Louboutin evening bag with a chain strap — and a ridiculous markdown, I mean ridiculous like someone didn’t realize the brand — they don’t belong in retail.
  • If you’re a real fashionista, you should already know — There are telltale signs for brands. The cap toe, the tartan pattern, the Tribute style or enormous patent bow; it’s unmistakable which brand it is. You shouldn’t have to ask.

Just something to keep in mind when you’re out and about and see something you admire. Sneak a picture and investigate later, look for labels or even describe the item in a Google search (It has worked for me!). I never ask people where they got something. And if necessary, I send a friend to ask for me.

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